Cat® Lift Trucks is a manufacturer of materials handling equipment. A part of the global Caterpillar brand, it specialises in supplying forklift trucks, stackers and pallet trucks with distribution across Europe, Africa and the Middle East.
We have many years’ experience in working with Cat® Lift Trucks and providing them with digital and printed marketing materials.
Our latest project is the DSS (Dealer Support Site) www.catliftdealer.com, which has been created to assist Cat dealers and distributors in marketing their products and services. The website provides a vast amount of information and has been carefully organised to present this information in an intuitive and easy-to-find way. It contains a huge library of sales and product literature which can be ordered through a built-in shop. The DSS is a fully responsive e-commerce site that allows easy browsing across devices. It also features a Notifications system that sends alerts to site users whenever new content is added.
The site is built in Drupal 7 and has several layers of access control which not only secure the content from public access, but also displays only relevant parts of the site based on the user’s position within their dealership and the region a dealer is from.
- Product brochures
- Product Sales Literature
- Exhibition stands
- Website administration and daily updates with the latest product information and images.
Many of the these items are created and customised for dealers, which they then use for in-country marketing.